All About Eggs

I was tasked to develop a logo, create egg characters and design the website elements that could be adapted across a wide range of touch points.

The logo had to complement the parent logo of Australian Eggs, yet be distinct enough on its own. Egg yolk yellow was kept to make the brand connection obvious, while a saturated sky blue brought in imagery of sunny days on the chicken farm. A rounded font was chosen to enhance the rounded egg shape and individual letters were playfully arranged for a kid-friendly touch.

These designs were scaled up and reimagined for an activation at the Royal Easter Show in Sydney. Printed materials were adapted to consider the practicalities and safety of human interaction.