KIA Stinger - AO

Kia Motors is the major sponsor of the Australian Open. As part of their 2018 sponsorship activation, KIA used advanced VR and mechatronics technology to deliver one of the most engaging, interactive experiences for visitors to the Australian Open.

Print & Collateral

Branding & Identity

Client /

KIA

The Kia Stinger VR campaign was developed by Bastion and produced by Catalyst VR bringing together the latest VR filming and production, computer aided design, VR programming and development. I worked with the Bastion experiential team to develop the activation look and feel that would be in line with KIA branding, while complementing the AO village location. This large-scale campaign was rolled out across digital on-court advertising, UX screens, site builds, and web advertising.

Work

Contact

KIA Stinger - AO

Kia Motors is the major sponsor of the Australian Open. As part of their 2018 sponsorship activation, KIA used advanced VR and mechatronics technology to deliver one of the most engaging, interactive experiences for visitors to the Australian Open.